High demand, tight platform rules, and creative that has to do both.
- APPRCreative approval rate
Rejected creative costs time and account standing before it costs money.
- CVRVisitor-to-patient conversion
Short consideration means the landing page decides the economics.
- CACCost per first fill
Judged against cheap generic alternatives the patient can see.
- M6Six-month retention
Separates as-needed purchases from ongoing care.
What makes Sexual health different.
The growth plan starts from how the category behaves. These are the forces that shape demand, cost and retention before any media is bought.
- 01
Platforms restrict the language
Meta, TikTok and Google each have rules on sexual-health advertising that change by product and by region. What clears review in one placement is rejected in another, and account health is a real risk.
- 02
Discretion is a conversion factor
Patients want to understand the process, the packaging and the billing descriptor before they commit. Landing pages that answer those questions convert; pages that ignore them do not.
- 03
Fast decisions, high price sensitivity
Consideration is short and generic alternatives are cheap. Offer clarity and speed to first shipment matter more than brand storytelling.
- 04
Retention depends on framing
As-needed treatment churns; ongoing care with follow-up and adjustment retains. How the program is framed at checkout shapes the retention curve.
The patient journey in Sexual health.
Seven stages from first impression to retained patient. The stages never change. Where the leaks are, and what fixes them, does.
- 01
Attention
Creative that names the condition plainly and clears policy, with humour and directness where the platform allows it.
- 02
Click
Search on treatment and condition terms, social where policy permits, with strict account and placement controls.
- 03
Landing page
Process, discretion, pricing and speed answered above the fold.
- 04
Intake
Short medical questionnaire with cardiovascular screening handled clearly and early.
- 05
Clinical visit
Async review with same-day turnaround where regulation allows.
- 06
Prescription
Dose and quantity choice, subscription versus one-time framing, discreet shipping confirmed.
- 07
Retention
Follow-up on dose fit, refill reminders and cross-sell into related care.
What we run for Sexual health.
The same four capabilities as every engagement, pointed at the parts of this category's funnel where the economics are decided.
- 01
Growth Strategy
- Offer framing for retention
- Channel plan built around policy eligibility
- Cross-sell strategy with men's health programs
- 02
Performance Media
- Search on condition and treatment terms
- Paid social within sexual-health policy
- Account structure that isolates review risk
- 03
Creative Lab
- Compliance-literate concept testing
- Direct, plain-spoken statics and UGC
- Explainers on process and discretion
- 04
Conversion Lab
- Discretion and process messaging on landing pages
- Intake flow with clear safety screening
- Subscription framing and checkout testing
Rules we build inside.
Every category carries constraints on what can be said, shown and prescribed. They are known before the first concept is written, so tests are designed to clear them.
- Constraint
Sexual-health ad policy
Each platform sets its own limits on imagery, language and targeting. We keep a current policy matrix per placement and test only inside it.
- Constraint
Safety screening
Cardiovascular and drug-interaction screening is a clinical requirement. Intake design makes it clear and quick, never optional.
- Constraint
Privacy and discretion
Tracking, retargeting and messaging respect the sensitivity of the category. Some standard growth tactics are off the table here, and the plan says which.
Questions Sexual health operators ask.
Something specific to your program? scale@scalewithsand.com
Can sexual health programs advertise on Meta at all?
Yes, within a specific and changing policy. Approval depends on product, wording, imagery and targeting, and on certification. We manage the policy matrix and build creative to it.
How do you test creative in a category where most concepts get rejected?
By writing to policy first and testing angle, format and hook within it. Approval rate is tracked as a metric alongside conversion, so the pipeline learns what clears.
Does retargeting work in sexual health?
Carefully. Some retargeting is restricted by policy and some is a privacy risk. We favour email and on-site conversion over aggressive retargeting.
Categories that share the playbook.
Programs often span more than one of these. Cross-sell between them is usually the cheapest growth available.
Build a stronger, more profitable patient acquisition engine.
Tell us about your program and current numbers. We will come back with a point of view on where the growth is.
