Every step from the click to the first prescription, measured and improved.
Telehealth funnels lose patients between the landing page, the intake, the clinical visit and the checkout. The Conversion Lab owns that path. It instruments each step, finds where qualified patients leave, and runs a standing programme of tests to keep more of them.
- CVRVisitor-to-patient conversion
From landing page through intake and clinical visit to prescription.
- INTAKEIntake completion rate
The step where most telehealth funnels lose qualified patients.
- ELIGEligible-visitor rate
Shows whether the funnel and the media are attracting people who qualify.
- RPPRevenue per acquired patient
Plan choice, upsells and first-order value, which set how much CAC the business can afford.
How Conversion Lab works.
Four working rules that shape every decision the capability makes, from the first audit to the weekly cadence.
- 01
Instrument the whole path
Landing page, intake, eligibility, clinician review, prescription and checkout are tracked as one funnel, with drop-off measured at each step and joined to the traffic source that brought the visitor.
- 02
Screen early so the right people reach the clinician
Eligibility questions come first, so ineligible visitors leave before they cost a clinical review and eligible ones see a shorter, clearer path to booking or checkout.
- 03
Price is a page, so it gets tested
Plan structure, what is included, monthly against upfront pricing and the first-month promise are presented deliberately and tested like any other element, because they decide conversion more than layout does.
- 04
Never shorten a step the regulation requires
Intake, consent, clinician review and pharmacy rules are fixed. The lab makes the required steps faster and clearer, and removes the ones that are only there by habit.
What is included.
The full scope of the capability. Every engagement starts with the audit, then the scope is set to the parts of your funnel where the economics are decided.
- 01
Build
- Landing pages by channel, category and intent
- Intake and eligibility flows
- Pricing and plan presentation
- Consultation booking and scheduling flows
- Checkout, upsells and cross-sell offers
- 02
Measure
- Funnel tracking from click to prescription
- Step-level drop-off by traffic source
- Session recordings and form analytics
- Eligibility and clinical-approval rates
- 03
Test
- Weekly A/B and multivariate tests
- Offer and pricing experiments
- Intake length and ordering tests
- Post-purchase and first-refill flows
- Iteration plans for winning pages
How the work runs.
A build phase with a fixed end, then a standing cadence. The rhythm is what makes the learning compound.
- 01Weeks 1–2
Baseline
Funnel instrumented end to end, drop-off mapped by step and source, the first test list ranked.
- 02Weeks 3–6
Build
New landing pages, intake flow and checkout live, with the required clinical steps kept intact.
- 03Weekly
Test
Tests launched and read, winners rolled out, the next test drawn from the roadmap.
- 04Monthly
Review
Conversion and eligibility rates reviewed against the plan, with findings shared with media and the Creative Lab.
One connected operating system.
Conversion Lab does not run on its own. This is what it hands to the other three capabilities, and what it takes back from them.
- 01
Growth Strategy
Presents the offer and pricing the plan designed, and reports the conversion rates the forecast depends on.
- 02
Performance Media
Gives each channel a page built for its intent, and returns the click-to-patient data that shows which traffic converts.
- 03
Creative Lab
Continues the argument the winning ad started, so the hook, the objection and the offer match from click to checkout.
Questions about Conversion Lab.
Something specific to your program? scale@scalewithsand.com
Do you build on our platform?
Yes, on the stack you already run: your site, your intake or EHR provider and your checkout. Where a tool blocks testing we say so and propose the smallest change that unblocks it.
Can you change our intake?
Within the rules. The questions your clinicians and state regulations require stay. We change order, wording, length and design, and we remove steps that exist only by habit.
How quickly do results show?
The baseline takes two weeks and the first tests usually read within a month, depending on traffic. The larger gains come from offer and pricing tests, which need more volume and a full cycle to measure retention.
Applied across eight categories.
The capability is the same on every engagement. What it is pointed at changes with the category, its claim rules and its retention curve.
- GLP
GLP-1 & medical weight loss
High-intent demand, compounding subscription economics, heavy creative regulation.
- TRT
TRT & men's health
Recurring labs and refills where retention decides the CAC you can afford.
- HRT
HRT & women's health
Long consideration cycles that reward education-led creative and patient trust.
- HAIR
Hair loss
Commoditized offers where landing page and pricing presentation win the margin.
- SEX
Sexual health
Platform-sensitive claims that demand compliance-literate creative testing.
- DERM
Dermatology
Visual-first categories where before/after storytelling has to stay compliant.
- LONG
Longevity & wellness
Premium cash-pay programs that sell on outcomes and hold their price.
- CASH
Cash-pay care
Any recurring, direct-to-patient program with real unit economics.
Build a stronger, more profitable patient acquisition engine.
Tell us about your program and current numbers. We will come back with a point of view on where the growth is.
